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Global Loyalty Program Manager

Företag GN Group


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Global Loyalty Program Manager

Job Summary: The Loyalty Program Manager will be responsible for developing, implementing and maintaining GN Hearing’s global customer loyalty program. You will pioneer the role as the first in GN Hearing focusing on creating B2B customer engagement among the Healthcare professionals that we serve. We will look to your expertise to decide how we engage with the many retailers and what will make them chose our hearing aid solutions over our competitors’.

You will work cross-functionally with most departments to drive the strategic adoption of customers into the loyalty program and deliver on KPIs. Specifically, the Loyalty Program Manager will lead the delivery of the loyalty strategy within GN hearing to attract and retain customers and be a key architect in the evolution to become an industry leading loyalty program, which influences behavior change and improves customer buying outcomes.

We expect that you utilize a strong CRM-, sales- and marketing tool box to achieve this. We use Salesforce and it is important that you can find digital, automated and scalable solutions. They also need to function in different cultural contexts and capture the interest of our customers in for instance US, EU, Asia and Pacific. Expect to work closely with local country managers to achieve local adoption of the loyalty program.  

Your key Responsibilities

  • Building a strategy and vision for loyalty programs that match company goals including creating member acquisition strategies in collaboration with the IT and technology departments.

  • Aligning the technology with the organization's business needs to ensure that both work seamlessly.

  • Define KPI’s and track progress against agreed targets and business case.

  • Coordinate cross-company activities related to the loyalty program with all local markets

  • Providing rewards and making sure they align with customer expectations and values.

  • Driving long-term customer engagement through gratifying experiences.

  • Manage communication and marketing strategy in line with budgets and forecasts.

  • Preparing financial forecasts for loyalty program liabilities.

  • Coordinating the loyalty development team and running employee training.

Who you are

  • A self-starter with a positive and result-oriented attitude.

  • A knowledgeable expert in marketing, business, and modern technology with a holistic view of customer loyalty management.

  • A team player by heart and have a systematic and structured approach and enhanced desire for consistency.

  • And finally, you have excellent interpersonal skills and a willingness to be part of a wonderful team and help us build for the future

Your background

We expect that there can be several ways to succeed in the role. We believe that some or most of the following increases your chances of success:

  • 5+ years’ experience in developing and expanding loyalty programs, preferably in a B2B context

  • Experience in defining technical requirements and translating these into online loyalty program features

  • Familiar with Agile ways of working including roles & responsibilities and Azure Devops or a similar program

  • Digital first mind set, and a successful track record in building online loyalty experiences

  • Strong stakeholder management and communication skills to onboard all global markets and set expectations appropriately towards the markets as well as senior leadership

  • Experience with salesforce clouds is considered an advantage but not a neccessity

What we offer

While making a big difference for hearing care professionals and people with a hearing loss, we also believe in creating a fantastic and flexible work environment. We want everyone to contribute with their ideas and encourage you to contribute with improvements that benefit our products and worklife. We believe this is stimulating for our GN and its people.

Our workplace offers plenty of different benefits, diversity, and flexibility to keep us happy and healthy and allow us to focus on what matters to us in and outside of work.

GN’s values Listen, Challenge, and Transform form our culture. We greet every day with energy, engagement, and enthusiasm, and a problem-solving mindset.

Did we manage to get you interested?
To apply, use the ‘APPLY’ link no later than Tuesday, January 31, 2023. We hope to conduct interviews during February. Our goal is to find a new colleague by April or May, 2023. 

The role will report directly to the Sr..Director of e-commerce and Digital Solutions. You will work from GN Hearing’s headquarters in Ballerup, Copenhagen, with the ability to have flexible hours working from home.

If you want to know more about the position, you are welcome to connect with Jan-Cees van der Doe, Senior Director of eCommerce & Digital Customer Solutions, on LinkedIn.

We look forward to hearing from you.

Dela detta jobb

Global Loyalty Program Manager

GN Group